Thursday, February 27, 2020
Volkswagen PH Launches New Brand Campaign with Aim to Better the Filipino Motoring Experience
Volkswagen Philippines enters 2020 with a rejuvenated brand campaign: “We Move You” and kicked it off in spectacular fashion last week at the Activity Center of Trinoma in Quezon City.
The brand’s new ambassador, Gary Valenciano staged a grand performance in front of thousands. His endless energy on stage earned him the nickname, “Mr. Pure Energy,” perfectly personifying Volkswagen Philippines’s “We Move You Campaign.”
The partnership between Volkswagen Philippines and Gary V has been seen to represent the perfect blend of one extraordinary performer and an equally iconic automotive brand. Gary V has built a legendary reputation as a total performer in his 34-year career in the music, film, and television industries. The Volkswagen brand, on the other hand, has created and maintained a global heritage and tradition of manufacturing German-engineered automobiles designed for people and their families for 83 years.
In his opening remarks, Volkswagen Philippines President Felipe Estrella said, “The Santana, Lavida, and Lamando were all designed and built utilizing the 83 years of accumulated automobile knowledge of Volkswagen. This automotive know-how has been combined with more than 30 years of experience in building millions of cars per year in Asia’s largest automotive market. These cars are made in automotive plants that have done the process of building cars millions of times per year for more than 30 years. It is a tried, tested, and proven manufacturing process that has given birth to the Santana, Lavida, and Lamando cars that you see here. These VWs truly and absolutely embody the ‘Heart and Soul’ that Volkswagen is known for and the Philippines is fortunate to be the only other market in Asia with access to these vehicles.”
Without naming any specifics, Volkswagen Philippines aims to capitalize on their rejuvenated brand campaign by introducing new models throughout 2020. These models, will, according to the carmaker, be suited to the needs and aspirations for Filipinos in a bid to better their motoring experience.