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January 5, 2022

Former Dyson CEO Appointed As Volvo Cars' New CEO And President


Jim Rowan will become Volvo Cars’ new CEO and President effective this March. Rowan is currently the CEO and board member of Ember Technologies, and previously Group CEO of the Dyson Group. He succeeds Håkan Samuelsson, who first joined Volvo Cars as a member of the board in 2010 and has held the role of CEO and President since October 2012.

Rowan brings with him more than three decades of global experience in the consumer and technology sectors, delivering strong growth and profitability through transformation strategies and customer engagement. He has also worked extensively with digitalization, disruption, innovation, engineering and supply chains, which will be valuable for the future of Volvo Cars to realize its strategic ambitions. He has worked with Ember as an investor, board member and its CEO since February 2021.


He served as CEO of the Dyson Group between 2017 and 2020, and as COO from 2012 to 2017, during which time he accelerated the company’s e-commerce strategy, launched new innovative products and grew its market share worldwide. Prior to Dyson, he was the COO of BlackBerry. He is currently a senior advisor to the global investment firm KKR and a member of the Shareholders’ Committee of Henkel AG, a German technology and consumer goods company, which operates worldwide.

Håkan Samuelsson will stay in his role until Jim Rowan starts in March, at which time Håkan will also leave the Volvo Car AB board. Håkan will continue as the Chairperson of Polestar Automotive.

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