Despite challenges in the automotive industry in 2024, particularly in the second half, Nissan Philippines lauds its solid performance logging in over 26,000 units (26,774) sold showing its resilience and continued strong market presence. This solid achievement marks the Philippines as one of the leading contributors to Nissan sales in the ASEAN region.
The auto industry logged 467,252 units sold in 2024—below the industry’s 468,300 units. Nonetheless, Nissan showed a steady performance staying stable (-1.33%) when comparing its 2023 full-year performance. Nissan holds a 5.73 percent market share overall (4.45% in the passenger car segment and 6.18% in the commercial vehicle segment).
Nissan’s success was fueled by the launch of refreshed models, including the Navara and Almera Sport, which generated strong customer interest. Nissan models such as the Terra, Navara, Patrol, Urvan, and Livina consistently also ranked among the top 5 in their respective segments.
In 2024, Nissan introduced a bold new brand direction, “Always Daring,” setting a dynamic path focused on innovation and customer engagement. The company also celebrated 55 years in the Philippines, reflecting its deep commitment to local customers.
In terms of all-new products, Nissan launched the Z Nismo boosting its performance car portfolio. The company opened four new dealerships nationwide, bringing its total to 56, including the first-ever Nissan Pop-Up Showroom in Cavite.
Additionally, Nissan broke ground on two new dealerships: Nissan San Jose del Monte, operated by Nissan Commonwealth Inc., and Nissan Bukidnon, operated by Nissan Cagayan de Oro Distributors Inc. More openings are planned for early 2025, including new dealerships in Sucat and Urdaneta.
In aftersales, Nissan achieved a significant milestone with retail sales growing by 14% in the 2024 fiscal year, covering Q1 to Q3. This double-digit growth underscores the company’s ongoing commitment to providing excellent customer service and enhancing the ownership experience.
The Nissan Intelligent Mobility Tour is on track to complete 23 stops this year, strengthening customer connections and showcasing Nissan’s innovative vehicles. This activity, on its 5th year of rollout has helped NPI increase sales via on-ground activations.
“We’ve made great strides in 2024, strengthening our customer relationships and market position,” says Nissan Philippines President Yasuhisa Masuda. “We’re excited about what lies ahead in 2025.”
Looking ahead, Nissan plans continued growth, with a focus on delivering exceptional products, services, and innovation to Filipino customers.
Despite uncertainties, Filipinos still find love with Nissan as any Japanese car manufacturer.
ReplyDeleteOnce the Terra is axed and the more expensive New Navara based on the Mitsubishi Triton becomes available expect the sales of Nissan in the Philippines to drop down a lot 🤣
ReplyDeleteSales of Kicks,Almera and Livina aren't that good no thanks to Nissan Philippines keep on selling them at high prices.
New Nissan Z is now priced like a Ford Mustang V8 which is ridiculous
Because Nissan is still owned by Renault means selling cars at higher prices is much like a strategy for the former in contrast to its fellow Japanese carmakers, therefore people start refusing to care about things like quality, price etc..
DeleteAlways Daring.... Is this true?
ReplyDeleteWell, Nissan used to that daring when it also sold cars in the Philippines back when the former was called as Datsun. Afterwards, you could also see more Nissan pickup trucks in PH that time as GMA, ABS and others have had used them.
DeleteNissan still outperformed all Chinese brands combined. And that is the worst Japanese brand. Malayo pa china
ReplyDeletesabi pag japanese edi toyota pero pag usa edi ford
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