Friday, September 7, 2018
Dua Lipa Creates Music with the Jaguar I-PACE SUV
The British/Kosovan singer-songwriter behind chart topping songs, “New Rules”, and “IDGAF”, Dua Lipa collaborates with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar’s first all-electric SUV, the I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.
It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at this link.
This collaboration of music and technology is the latest example of Jaguar creating a more connected experience between a driver and their car. In-car Jaguar technology such as InControl and Smart Settings, monitors the driver’s style and preferences, and adjusts the settings to improve their experience.
Every Jaguar E-PACE, F-PACE and I-PACE has thousands of intelligent sensors that collect data designed to improve the driving experience. Everything from the driving style to the chosen settings are captured.
Six different data sets are collected from each journey using Jaguar’s InControl infotainment system. This can include information on braking and accelerating, energy captured through regenerative braking and electrical energy consumption, to average vehicle speed and direction.
The ‘Dua Lipa x Jaguar’ track uses this data from the car, together with state-of-the-art software, to give you a personalised remix.
From the web-based app, there is the option for Spotify users to remix the track using streaming history data: the music styles you most often listen to, the average tempo of those songs etc. This information is used to rearrange and remix the Dua Lipa song, to personalise it for every user.
Those without a Spotify account can also create a remix in the app by tapping their mobile to ‘set the pace’ of a new version of the song.
All remixes can then be shared via the user’s social channels.