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September 16, 2018

Hybrid Variant Forms Big Chunk of 2019 Subaru Forester Sales in Japan

Last Friday marked the official customer release of the all-new 2019 Forester in Subaru’s home market of Japan. And despite losing some of that performance edge, Subaru says sales are off to a great start, selling 13,282 units or more than 5 times the monthly sales target of 2,500 units.

While the normally-aspirated 2.5-liter model is still the more sellable one, the gap between that and the newly launched e-BOXER variant isn’t much. In fact, the Forester’s first-ever gasoline-electric hybrid model accounts for about 40 percent of total sales by volume.

For those who want to geek out on the numbers, Subaru has actually broken down the Forester’s sales on a per variant basis:
  • 2.5-liter Touring – 9 percent
  • 2.5-liter Premium – 33 percent
  • 2.5-liter X-BREAK – 18 percent
  • 2.0-liter e-BOXER Advance – 40 percent
Focusing on the e-BOXER Advance model, 79 percent of total Forester buyers opted for the EyeSight Plus which adds a front view camera and smart rearview mirror while 59 percent opted for cloth seats. For those who opted for cowhide though, 31 percent got brown leather seats while only 10 percent got black.

In terms of color, the most sellable remains Crystal White Pearl at 38 percent. This is followed by Crystal Black Silica at 17 percent and Ice Silver Metallic and Horizon Blue Pearl both at 9 percent.

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