Monday, March 2, 2020

Nissan Launches a Netflix-Like Car Subscription Service in the USA


Nissan is taking its first concrete steps to becoming a mobility company with their first-ever subscription service called Nissan Switch.

The program, which has just been launched in Houston, Texas, U.S.A. offers people the ability to swap Nissan vehicles (yes, including the GT-R) for a fixed monthly fee with no long-term contractual commitment. Think Netflix, but with Nissan cars.

The service includes the vehicle (unlimited switches, as often as a new vehicle each day), delivery, cleaning, insurance, roadside assistance, and regular maintenance. Of course, it’s not cheap. Membership costs USD 495 (~ P 25,000), while the monthly fee depends on the membership tier. The basic one goes for USD 699 (~ 35,500) per month, while the Premium (which includes the 370Z and GT-R) goes up to USD 899 (~ 46,000).

Aside from seeing whether or not there’s a genuine market for a subscription-based ownership for cars, Nissan says this program would-be customers to try out features such as ProPILOT Assist without any long-term commitment.

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