Monday, May 18, 2020

Hyundai PH Loves Their Acronyms So Here are Two More to Remember


It seems working from home has spurred the love for acronyms over at Hyundai Asia Resources, Inc., the exclusive distributor of Hyundai passenger cars and commercial vehicles in the country has already come up with ARMOR, and how they’ve thrown in BOSS and HOME as well.

Hyundai B.O.S.S.

The first is Hyundai B.O.S.S. or the Bonus On Scheduled Service promo. It covers commercial vehicle owners who are rewarded with free stuff, welcoming back those who might have missed a PMS during the quarantine period. The promo which will run until June 30, 2020 includes:
  • 15 percent discount on selected PMS parts (oil filter, oil gasket, air filter, fuel filter, aircon filter, and air drier filter cartridge)
  • 5 percent discount on PMS labor
Commercial vehicle owners can also conveniently choose onsite or offsite options for the Hyundai Trucks and Buses Service Team that will be designated to perform the PMS on their vehicles.

For passenger car customers, they can avail of the Hyundai ProMiSe of Right Care (or Hyundai PMS Right Care) promo. This promo runs longer (until August 15, 2020) and gives the following:

  • Free car wash with vacuum
  • Free 23-point check-up
  • Free GDS diagnostics scanning
  • 15 percent on PMS parts
  • 15 percent on PMS labor

Hyundai H.O.M.E.

If the Hyundai B.O.S.S. wasn’t enough acronym for you, there’s also Hyundai H.O.M.E. or Hyundai Online Market Experience.

H.O.M.E. is a web-based platform that integrates the car-buying experience. It is a one-stop shop where price quotes, loan approvals, and even Hyundai vehicle delivery can all be done through the HARI website. And while features are limited as of the moment, HARI says they will gradually upgrade H.O.M.E. to incorporate more features akin to an e-commerce website. They will also be linking it to their customer relations (CRM) platform as well.

H.O.M.E. is one of the major programs under Hyundai’s Guidelines for Protection and Safety or GPS (yup, that’s another acronym right there)—Hyundai’s comprehensive set of health and safety
guidelines covering the entire value chain of HARI from importation, assembly, office operations, vehicle delivery to dealerships, showroom, sales and after-sales operations, customer relations, test drives, and unit release.

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