Friday, March 1, 2019

10 Examples of How Nissan Philippines Mastered the Art of Trend Jacking


With dozens of pages and hundred of friends packed into your social media feed, companies have to find ingenious ways to get even just 5 seconds of your attention. Among all the local carmakers, Nissan Philippines has to be one of the most effective.

Aside from one of the more engaging Twitter accounts, they’ve nefariously mastered the art of “trend jacking,” a marketing gimmick that takes advantage of a trending topic. By riding on a trending topic or event, Nissan has effectively found a way to connect with its audience better.

Combing through Nissan Philippines’s Facebook page, here are 10 examples of how Nissan has used trending social media content (typically movies) to boost engagement with its products.

Big Bad Wolf Book Sale


Lost in Space Series Premiere


Back to the Future Reunion


Lego Movie 2 Premiere


Facebook 10 Year Challenge (we did happen to do a story on this one too).


Bohemian Rhapsody Premiere


Crazy Rich Asians Premiere


Star Wars: The Last Jedi Premiere


Justice League Premiere


Thor Ragnarök Premiere


Moving forward, it’ll be interesting to see what other “trend jacking” Nissan Philippines could do in 2019. Movies like Avengers: End Game and Godzilla are certainly low-hanging fruit, so it’s almost expected to see their creative team play around with those movies.

If Nissan needs an unsolicited suggestion, how about a GIF showing the Nissan Navara snapping a finger and wiping out half of the Ranger’s sales. Whoops…too soon? My bad.

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