Tuesday, March 12, 2019
The Michelin Man is Part of Uniqlo's Latest T-Shirt Collection
Michelin Tire, the French tire manufacturer, has launched a collaboration with Uniql for its The Brands Masterpiece series from the Spring & Summer Collection of the UT T-shirt brand.
The Brands Masterpiece series is a brand-collaboration project that uses logos or noted products from some of the world’s most famous companies as motifs. T-shirts featuring Bibendum AKA The Michelin Man will be sold at Uniqlo stores nationwide and via the Uniqlo Online Store, under license from Michelin Lifestyle Limited.
Uniqlo items featuring the iconic mascot include men’s and children’s t-shirts.
Men’s size t-shirts are currently on sale, with children’s sizes coming on March 18. The shirts will have two designs and will be available in blue or grey.
Born in 1898, the Michelin Man turned 120 last year. Michelin is greatly honored that Uniqlo has once again chosen this character, known and loved by people the world over, as a motif for its UT collection. Michelin intends to continue creating tires, guidebooks, maps, and lifestyle products to support everybody’s mobility, based on the idea of making travel more enjoyable and more comfortable, which has been our ethos since our founding.