Monday, March 4, 2019

MG Philippines Kicks Off Official Brand Launch with Series of Free Concerts


MG Philippines is kicking off its official brand launch in a big way with MG Live!, a series of free concerts that showcase the latest MG vehicles and top Filipino musical acts. Powered by Phoenix Petroleum, MG Live! brings together musical acts such as Gracenote, Sandwich, Hilera, Moonstar88, and Ultra Combo.

The concert series, held on three Saturdays spread in March and April kicks off at the SM Megamall Fashion Hall on March 9, 2019 with Gracenote and Sandwich. This is followed with Hilera and Moonstar88 at the SM Southmall on March 30, 2019, and Ultra Combo at the Manila International Auto Show, World Trade Center on April 6, 2019.

“A big part of what makes MG cars special is their ability to satisfy a wide range of various needs and lifestyles. These vehicles are trusty daily drivers during busy work days, but versatile enough for a weekend getaway,” says Atty. Alberto B. Arcilla, President and CEO of The Covenant Car Company, Inc. “MG Live! is a way for us to showcase our full vehicle lineup, announce our innovative aftersales complements, and unveil our upcoming dealership locations in a manner all Filipinos can appreciate: music. It’s also a chance for us to let everyone know that MG is vibrant, youthful in spirit, and made for everyone who wants to enjoy life to the fullest.

MG Live! is a free event and is open to all car and music lovers. Special MG giveaways and VIP concert are up for grabs for those who like MG Philippines’s Facebook page and share any MG Live! related post or by following the official MG Philippines Instagram page and posting a photo with the following hashtags: #MGPhilippines, #MGLive, and #ComeAlivewithPhoenixPulse. Completion of both tasks gives the guest one raffle to qualify for a VIP pass to each concert leg, which will be confirmed via direct message or private message by MG Philippines.

The MG Live! events are culminating activities of display of various MG cars located at the same venues. Mall-goers can catch the MG 6, MG ZS, and MG RX5 at the SM Megamall Fashion Hall from March 4-10, 2019; SM Southmall from March 28-31, 2019, and MIAS from April 4 to 7, 2019.

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