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March 12, 2019

Hyundai is Bose's Newest Auto Customer

Hyundai is Bose’s newest automotive customer as the Korean carmaker announced its availability on the all-new 2020 Sonata executive sedan. This marks the first time the two companies have joined forces.

Hyundai and Bose sound engineers worked together to replicate music in the Sonata as close as possible to the way the artist intended. The resulting audio system, Hyundai says, produces crisp sounds for a high-quality entertainment experience.

In the new-generation Sonata, Hyundai equipped it with 12 Bose speakers. Impactful low-frequency performance is delivered by a combination of Bose Super65 speakers in the front doors and a 9-inch (230mm) Bose neodymium woofer positioned on the rear deck.

Balanced sound reproduction is then delivered by a 3.25-inch (80mm) neodymium mid-range speaker in the center of the instrument panel; four 2.5-inch (60mm) Twiddler speakers, one in each corner of the instrument panel and one on each side of the rear deck; and two 5.25-inch (130mm) wide-range speakers, one in each rear door. Higher frequencies are delivered through two 1-inch (25mm) neodymium tweeters, one in each front door.

The system is driven by a Bose digital amplifier with 12 channels of custom equalization and digital signal processing.

Speaker locations have been optimized through countless tests and analysis of interior space by a joint team of engineers. The resulting Bose Premium sound system offers a rendition that is comfortable to the ear under all circumstances, even in high volume and speed environments.

Further making the sound immersive, Bose also equipped the Sonata with its Centerpoint surround technology and SurroundStage signal processing which puts every occupant at the center of the audio experience regardless of where they are positioned in the cabin.

Bose Centerpoint technology uses a proprietary algorithm to analyze a stereo signal and converts it into multiple channels for surround-sound listening in the front and rear seats. Bose SurroundStage circuitry ensures a balanced 360-degree sound field for each seating position so all occupants receive full music immersion.

To help preserve the quality of the listening experience, the Bose system is also equipped with Dynamic Speed Compensation, which automatically adjusts the volume and tone of music based on vehicle speed and reduces the need for drivers to make adjustments on the road.

The all-new Sonata will go on sale later this Month in its home market of South Korea followed by North America.


  1. The first factory Bose sound system for Mazda was installed way back in 1993. Current models such as the Mazda3, Mazda6, CX-3, CX-5, CX-9 and MX-5 have had them since 2014. It's been locally available since then too.

  2. They should have stuck with Infinity which makes better speakers than Bose


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