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October 22, 2019

Will a Japanese-Inspired Look Bring Nissan Back to the Formula E Winner's Circle?

Will a brand-new Japan-inspired look bring Nissan’s fledging Formula E effort back to the top step of the podium? Well, the Japanese carmaker hopes so since the all-electric motorsports is a good way to demonstrate the power and performance of their EV technology.

The red, black, and white design was unveiled in Yokohama and is said to be inspired by the Japanese kimono, a traditional symbol of longevity and good fortune.

“As we approach the beginning of our second season of Formula E competition, our design team proposed a new look, one that celebrates our Japanese heritage and vibrant technology DNA,” said Alfonso Albaisa, Nissan's senior vice president for global design. “We used our iconic Nissan racing red, black and white colors layered diagonally in a kimono pattern, which creates a dynamic and powerful impression.”

Nissan invited its nearly 40 in-house designers, working in key markets around the world, to submit concepts for the new design.

Drivers Sebastien Buemi and Oliver Rowland will be back behind the wheel for the Nissan e.dams team. The team entered the championship to showcase its zero-emission vehicle technologies, communicate the company's Nissan Intelligent Mobility vision, and learn lessons that will be used to develop better road cars for customers.

For season five, the Nissan e.dams team finished in fourth with 190 points. That said, they had 6 pole positions and 16 Super Pole qualifying appearances making them the best qualifying team in the championship.

For season six Nissan has developed an updated powertrain in line with new series regulations.

The Nissan e.dams team hit the track last week at a series pre-season test in Valencia, Spain. The team posted times in the top ten of every session throughout three days of testing.

Season six of Formula E will kick off next month in Saudi Arabia. Fourteen races will be held in 12 cities, with the final double-header round taking place in London. New venues this season include Seoul, Jakarta, and the London circuit, which runs inside the Excel London exhibition center.

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