Tuesday, October 22, 2019

Nissan to Open New Interactive Brand Center in Yokohama


Nissan plans to open an interactive venue near its global headquarters where people can experience the company’s products, technology and vision for the future of mobility.

Set to open early next summer in Yokohama, the Nissan Pavilion will be an all-new destination appealing not just to locals but also to visitors to Japan, who are projected to surge in numbers next year. In addition to highlighting Nissan’s innovations, products, technologies and stories, the Nissan Pavilion will also host global new-vehicle announcements.

“With the eyes of the world turning to Japan next summer, we have a can’t-miss opportunity to share our company’s vision,” said Asako Hoshino, executive vice president at Nissan. “The Nissan Pavilion will show how Nissan’s focus on technology and innovation is energizing human potential to create a better world.”

To be built just steps away from Nissan’s headquarters, the Nissan Pavilion is part of the company’s partnership with the city of Yokohama and will show how Nissan envisions developing the city of the future together.

The 10,000-square-meter venue will feature a variety of advanced Nissan technologies. These include the ProPilot driver assistance system, Invisible-to-Visible (I2V) connected-car experiences, and Nissan Energy solutions that enable EV customers and society to better harness electricity. Together, these will demonstrate to visitors the benefits of Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and connected with society.

The Nissan Pavilion is planned as a temporary experience for four months next summer. It joins Nissan’s permanent brand destinations welcoming visitors: the Nissan Gallery in Yokohama and Nissan Crossing in Tokyo’s Ginza district.

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