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October 9, 2019

Triumph Motorcycles Enters Philippine Market

The Autohub Group of Companies announced that Triumph Motorcycles is joining their line-up of motorcycle brands, further strengthening their foothold in the premium two-wheeler segment. Appointed as the official distributor, Sammy Montecastro will take the helm as the General Manager of the brand.

In production for over more than a century already, Triumph has evolved into a holistic motorcycle brand, capturing the hearts of adventure seekers, speed junkies, and discerning aficionados. Exuding a classic and masculine flair, the British motorcycle brand also has a diverse range of lifestyle products, from biking accessories to apparel.

For the local launch, enthusiasts can look forward to adventure motorcycles (Tiger 800 and Tiger 1200), roadsters (Street Triple, Speed Triple, and Rocket 3), and modern classics (Bonneville T100, Bonneville T120, Thruxton, Street Twin, Street Scrambler, Speed Twin, Scrambler 1200, Bonneville Bobber, and Bonneville Speedmaster).

The Autohub Group targets to launch Triumph by late December 2019 or early January 2020 with its first dealership situated in Greenhills, San Juan. A second showroom will then be built by October next year in Bonifacio Global City.

Following international standards, the Greenhills showroom will present Triumph motorcycles in a premium manner. “We are committed to build a ‘Triumph World Black’ facility for our flagship showroom in Greenhills,” says Willy Tee Ten. “Not only will this help us meet market demand in Manila, but it will also be a great hub for the longtime fans of the brand.”

“We are thrilled to finally share our exclusive distributorship of Triumph in the Philippines. Indeed, we consider this a triumph for the Autohub Group—we began our negotiations with the brand in 2015 and patiently persevered until this year to hopefully win the rights,” shares Willy Tee Ten.

Peter Huckin, Head of Export Sales at Triumph Motorcycles, is just as equally excited, citing high aspirations for the Philippine market. “We are delighted to partner with Autohub as our new distributor. Appointing a strong and professional distributor emphasizes our serious commitment to an increasingly important and growing Philippine market. We are looking forward to a long and prosperous relationship.”

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