Friday, June 21, 2019
Auto Asia's Unique Dealership Setup Brings 2 Brands Under One Roof
Thanks to their expanded line-up that includes the new Rexton mid-sized SUV and Musso Grand pickup truck, SsangYong Berjaya Motor Philippines can now compete in segments that represent 40 percent of the local market by volume. Furthering their expansion, they have added a new brand—Changan to form Auto Asia, a new dealership concept that brings two Asian brands under one roof.
“When a buyer walks into an Auto Asia dealership, one can choose from a wide range of products from SUVs, pickup trucks, MPVs, or small trucks for both the family and one’s business. And they will get the same brand of sales and after-sales service that puts the customer first”, says Mr. Japheth Castillo, President of SsangYong Berjaya Motor Philippines, Inc. and Berjaya Auto Asia, Inc, the newly appointed distributor of Changan vehicles.
The kind of customer care Castillo is referring to begins with a 1,300 square-meter facility located along the National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna. Aside from a well-lit display area, an 8-vehicle service bay will give both SsangYong and Changan vehicles that quality care that they deserve. Five of these service bays even have lifters to ensure that your ride is cared for inside, outside, and under. The dealership is also equipped with tire changers, wheel balancing, and alignment machines as well.
Complementing the dealership is Auto Asia’s Mobile Service Van. As its name suggests, it will provide periodic maintenance service to customers within a 100-kilometer radius from the dealership. The service is priced by distance, meaning one only pays for the equivalent distance from the dealership. This is on top of the usual charges for Periodic Maintenance Service. This is even cheaper for SsangYong since it offers free 3-year service (parts, oil, and labor) for all its vehicles. There is a 5-year warranty only for SsangYong, while warranty for Changan differs between models—depending if it is a commercial or passenger vehicle.
The Auto Asia dealership concept will open in key areas around the country bringing the Korean SUV specialist, SsangYong and one of China’s top automotive brands, Changan together for Filipino buyers looking for vehicles either for business or for pleasure.
Auto Asia Santa Rosa can be contacted through the following numbers: 63 917 804 8838 (sales), 63 917 806 5150 (service), or email: customer.care [at] baai.ph